TCN - Breaking News Alert

Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.

Developers and marketers have adjusted their strategies to the growth in consumer use of mobile sites and applications and, as a result, delivered 41 mobile-related acquisitions worth approximately $780 million in 2011 and 39 investments worth $314 million. Mobile marketing deal activity in 2011 increased 150 percent from 2010, according to Petsky Prunier’s summary of 2011 M&A and investment activity.

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